Projects
The Grit List
Weekly Newsletter | Informative | Student Audience | Resourceful
“The Weekly Newsletter for UWT Resources and Events“
Upon assuming my role, I successfully rebranded the “Husky411” newsletter to The Grit List. This transition involved utilizing Adobe Photoshop, Illustrator, and Canva for creative design purposes. Additionally, I strategically formulated plans using student data that resulted in a significant increase in our peak open rate from 44% to 70%. The average open rate also increased from 25% to 61%!
This transformation demonstrates my capacity for innovation in fostering engagement within the digital sphere. Through The Grit List, I have revitalized our newsletter and established a platform that authentically engages its audience.
HappyCaff
Blog | Podcast | Instagram | Pinterest
“Stirring Smiles | Brewing Community”
HappyCaff’s goal is to explore and rate local cafés, offering our followers insightful reviews. HappyCaff is tailored to meet expectations of professionals and students seeking a reliable place to work. We strive to produce enjoyable, informative, and distinctive content for our audience while boosting the exposure of local businesses that deserve recognition for their hard work.
Riah’s Brow Art
Beauty Industry | Innovative | Enhanced Natural Beauty
“Forever Brows, Forever You”
Riah’s Brow Art is a microblading (semi-permanent) eyebrow business founded by me at the age of 19. I established this venture with aspirations of enhancing people’s confidence by accentuating their natural beauty without makeup. I firmly believe that well-shaped eyebrows play a vital role in framing one’s face and highlighting other features. By providing defined and symmetrical brows, individuals can experience a significant transformation, allowing them to feel more beautiful and confident. Moreover, my services were advertised as a way to enjoy activities like swimming and going to the gym without being overly concerned about their makeup.
Riah’s Brow Art had been flourishing as a lucrative venture with promising profit margins. However, the beauty industry faced challenges during the pandemic, leading to irregular closures and reopening schedules. In response, I made the strategic decision to shift my focus towards my passion for marketing within the business landscape.
